Herns Louis
Founder and PresidentHerns is an entrepreneur-minded leader who is an accomplished manufacturing professional with a successful background as a machinist. He brings with him exceptional business acumen, coupled with an in-depth knowledge and understanding of the automotive and machining industries. He has a passion developing and implementing new technologies, leading to the creation of the Eco-Motive H-Motor. To date, Herns has successfully led the company through the concept development phases and is positioned to take the motor through the implementation phase. He will continue to provide astute business development oversight, while directing to sales and day-to-day operations of Eco-Motive USA. He will also be responsible for overseeing production, vendor coordination and quality control. Herns has over three decades of experience and a professional resume which includes working as a CNC machinist and CNC programmer in the manufacturing sector. He has strong organizational, problem-solving and leadership skills. Herns is a graduate of the Universal Technical Institute in Rancho Cucamonga, California, where he studied Automotive Technologies.
Jeffrey Herman, Esq.
Chief CounselJeffrey Herman, Esq. is a California licensed attorney and joined team Eco-Motive USA in late 2013 as general counsel. Mr. Herman concentrates in intellectual property law and has expertise at contract drafting and contract review. Mr. Herman provides counsel to Herns Louis, CEO and is able to communicate with third parties interested in forming a business relationship with Eco-Motive USA. Mr. Herman maintains law offices in La Jolla, CA and Scottsdale, AZ for in-person meetings. He may be contacted directly at jeffrey@jhermanlaw.com for inquiries.
Ruben O. Mejia
Chief Marketing OfficerTechnology is changing the way that modern day companies function and conduct business. Businesses have begun to transform how they align operations, drive sales, make purchases, and support customers. This new age business model is almost completely driven by the continued movement towards mobile and online solutions. Understanding these current trends can enhance companies' ability to better manage their customer relationships and stay in step with the competition. As digital retail changes, the shopper's experience becomes more complex, and harder for businesses to manage. One way to try and understand the way technology has changed consumer expectations is by thinking about it in terms of a "purchase fish". The purchase fish, pioneered in 2004 by The Futures Company, is a complex world of feedback that involves research, multi-channel contact with the seller and eventual purchase, as well as the testing of opinion with an ever-larger group of other consumers. This new way of thinking about the consumer experience makes it clear that having a thorough online marketing strategy is essential to the growth of any business. A potential customers' journey towards the point of purchase, whether small or large, is enhanced and driven by digital channels more than ever before.
Derk Hartland
Chief EngineerDerk has a bachelor’s degree in Automotive Engineering and vast experience designing engines in the U.S. and Europe. His specialties include vehicle dynamics, aerodynamics and race strategy, class-A surfacing, suspension and chassis and powertrain design. Since 2009, he has been working as Engineering Director for American Challenge, Inc., designing a hybrid supercar from the ground up. Previously, Derk was an Engineering Design Manager for Saleen from 2001 to 2008, where he worked on research and development for the S7 racecar, including: – Aerodynamic development: Windtunnel and straightline – Track support: Race engineering and strategy – Suspension: Chassis and powertrain design Other jobs have included UK-based positions as a Race/Development Engineer for Ray Mallock, Ltd., and at Reynard Racing Cars and Redgrave Racing.
Don Vierstra
Lead DesignerConceptual Artist, Graphic Designer & Illustrator. Don is a self taught artist and illustrator from Orange County California with over 30 years of combined experience. Don has won awards over the years with the most recent in 2014. He received an Emmy for his design, illustration, and layout of “Geology Across The American Landscape” textbook including online courses and video. Kendall Hunt Publishing said the book design, layout, and Illustrations make it a great coffee table edition. Don has great visual communication skills utilizing digital programs to create stunning concepts. Over 8 years experience designing visual concepts that are built for the custom automotive market. Also Don has also been a Graphic Designer and illustrator for over 25 years with a love for the automotive market. Recently Don was involved in designing several concepts for Chris Bitmead in Western Australia as well as several patents for the automotive market. The “XBOSS” 1975 Ford Falcon was custom built and entered into 2016 Detroit Autorama. It won The Pirelli Great 8. Since then, It has won countless awards in Australia being named the best custom car in Australia in 2016. Dons previous work was featured on Disney, Discovery Channel, and Popular Hot Rodding Magazine, Hot Rod Magazine, Canadian Hot Rod Magazine, Forged Magazine in Australia, and The SEMA Show in 2016 and 2017. Don’s many skills are: Illustration, Conceptual Design, Photo restoration and photo editing, Graphic Design. Other published work includes “Penny” books written by Jeffrey Patnaude. Don looks forward to bring new and exciting ideas to the automotive market to help improve and transform the automotive world.
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